Dr BALAJI K
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A study on the role of the external and internal factors on consumer impulse buying behavior in selected retail outlets of Andhra Pradesh, India | International Journal of Applied Business and Economic Research / 15 / 4 / 171 - 185 | 0972-7302 | 10-May-2017 |
| 2 | A study on the affect of technology on unplanned purchase behaviour among the customers across selected corporate retail chains of Andhrapradesh, India | International Journal of Economic Research / 14 / 4 / 277 - 288 | 0972-9380 | 09-Mar-2017 |
| 3 | A study on consumer shopping patterns in current retail scenario across selected retail stores in Andhrapradesh, India | International Journal of Economic Research / 13 / 4 / 1629 - 1640 | 0972-9380 | 13-May-2016 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | AI Chatbots in Financial Services: The Game Changer for Personalized Policy Solutions | BALAJI K (4578) | 979-833732824-9 | / |
| 2 | HR 4.0: Integrating AI and automation in human resource development | BALAJI K (4578) | 978-100352215-7 | / |
| 3 | Implementing the Happy Wisdom Framework in Modern Workplaces: Nurturing Joyful Insights | BALAJI K (4578) | 9798369384572 | / |
| 4 | Artificial Intelligence- Driven Business Intelligence for ESG Strategy Implementation: Enhancing Corporate Sustainability through Data-Driven Case Studies | BALAJI K (4578) | 979-833735144-5 | / |
| 5 | Scaling up women-led businesses: A critical analysis of crowdfunding and alternative financing models | BALAJI K (4578) | 979-836939195-2 | / |
| 6 | IoT in Financial Services Innovations in Banking and Insurance | BALAJI K (4578) | 979-836935670-8 | / |
| 7 | Sustainable e-commerce for Industry 5.0: Leveraging life cycle assessment for greener consumer choices | BALAJI K (4578) | 979-836939348-2 | / |
| 8 | Smart Technologies for Sustainable Logistics: AI, Blockchain, and Robotics in the Carbon-Free Era | BALAJI K (4578) | 979-833733014-3 | / |
| 9 | AI as a Game Changer: How Digital Entrepreneurs Are Redefining Business Practices | BALAJI K (4578) | 979-836931496-8 | / |
| 10 | Exchange-Traded Funds (ETFs): Redefining financial instruments in the 21st century | BALAJI K (4578) | 979-836938585-2 | / |
| 11 | Harnessing AI and blockchain in sustainability assurance: Trends shaping the future of verification | BALAJI K (4578) | 979-833730119-8 | / |
| 12 | E-Government and E- Governance: Driving Digital Transformation in Public Administration | BALAJI K (4578) | 979-836939288-1 | / |
| 13 | Governance models and regulatory mechanisms in employee-owned businesses: A global perspective | BALAJI K (4578) | 979-833731764-9 | / |
| 14 | Revolutionizing High-Frequency Trading: The Impacts of Financial Technology and Data Science Innovations | BALAJI K (4578) | 979-836938188-5 | / |
| 15 | Human-Centric Innovation: Building Sustainable Organizations for Industry 5.0 | BALAJI K (4578) | 979-836938183-0 | / |
| 16 | Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology | BALAJI K (4578) | 979-836934362-3 | / |
| 17 | Proceedings of the Nineth International Conference on Communication and Electronics Systems (ICCES-2024) | BALAJI K, ICCES-2024- CONVENOR | 979-835037797-2 | / |
| 18 | Neuromarketing and Sustainable Finance: Real- World Case Studies of Green Investment Promotions | BALAJI K (4578) | 979-836939119-8 | / |
| 19 | Artificial Intelligence for Enhanced Anti-Money Laundering and Asset Recovery: A New Frontier in Financial Crime Prevention | BALAJI K (4578) | 979-8-3315-4066-1 | / |
| 20 | Harnessing Green and Circular Skills for Digital Transformation | BALAJI K (4578) | 979-836932866-8 | / |
| 21 | Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments | BALAJI K (4578) | 9798369318782 | / |
| 22 | 2023 3rd International Conference on Smart Generation Computing, Communication and Networking, SMART GENCON 2023 | BALAJI K (4578) | 979-835031912-5 | / |
| 23 | Blockchain Based Banking Transactions Enabled by Big Data | BALAJI K (4578) | 9798350313123 | / |
| 24 | Unlocking the Potential of BI-Enhancing Banking Transactions Through AI&ML Tools | BALAJI K (4578) | 9798350323795 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on sustainable economic growth through digital evolution | Conference | Exploring the influence of AI-driven personalization on promoting sustainable consumption and customer experience in the digital age | Presenter) | Kristu Jayanti Deemed to be University, BengaluruBengaluru india | 25/09/2025 |
| 2 | International Conference on Modern Sustainable Systems (CMSS-2025) | Conference | Harnessing the Internet of Things for Sustainable Urbanization: A Framework for Resilient Smart Cities | Presenter) | Universiti Teknologi MARAONLINE | 12/08/2025 |
| 3 | webinar on Case Writing | Seminar | Participant) | Christ UniversityONLINE | 07/08/2025 | |
| 4 | Global Innovation and Technology Summit ?AAROHAN 3.0? titled Vision 2050: Catalysing Innovation and Transformation | Seminar | Participant) | ATLAS SkillTech University, MumbaiONLINE | 04/08/2025 | |
| 5 | 5th National virtual Conference on Recent Advances in Technology & Engineering (CRATE-2025) | Conference | Generative AI in Credit Scoring: Enhancing Accuracy and Reducing Bias | Presenter) | VEMU Institute of Technology (Autonomous)ONLINE | 27/02/2025 |
| 6 | leveraging data analytics for strategic business decision making | Seminar | Participant) | Association of Indian Management Schools(AIMS)Online | 20/12/2024 | |
| 7 | 9th International Conference on Communication and Electronics Systems (ICCES-2024) | Conference | Artificial Intelligence and Chatbots: Transforming User Experience in E-tailing | Presenter) | PPG Institute of Technology Coimbatore,India | 16/12/2024 |
| 8 | Role of Fintech in India's Digital Economy | Seminar | Participant) | Association of Indian Management Schools(AIMS)ONLINE | 13/11/2024 | |
| 9 | AI in management Education shaping tommorow leaders | Seminar | Participant) | Association of Indian Management schools(AIMS)Virtual-online | 20/09/2024 | |
| 10 | Second International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI 2024) | Conference | Harnessing Artificial Intelligence for Enhanced Anti-Money Laundering and Asset Recovery: A New Frontier in Financial Crime Prevention | Presenter) | JCT College of Engineering and Technology Pichanur Road, Off NH 47, Pichanur, Coimbatore, Tamil NaduPichanur, Coimbatore, Tamil Nadu | 28/08/2024 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Fundamentals of Investment Awareness | Workshop on Investment Awareness | 24/02/2025 | Cambridge College |
| 2 | Technology in Marketing | Guest lecture | 27/12/2024 | Vemu Institute Of Technology |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Holistic Education and Development (HED) | CHRIST (Deemed to be University), | Institutional | Invited Resource Person/Trainer | 28/10/2025 |
| 2 | Embedded Finance: Transforming Financial Services in the Digital Era | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, VIDYALANKAR SCHOOL OF INFORMATION TECHNOLOGY | International | Participant | 06/10/2025 |
| 3 | Artificial Intelligence in Business Applications | CHRIST (Deemed to be University), | Institutional | Participant | 22/09/2025 |
| 4 | Smart and Sustainable Waste Management Using IoT and Data Analytics | AICTE Training and Learning (ATAL) Academy, MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE | National | Participant | 15/09/2025 |
| 5 | Empowering Managerial Education: Integrating AI in Teaching & Assessment with Practical Insights | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY | International | Participant | 18/08/2025 |
| 6 | Data Analytics Using Power BI | Atria Institute of Technology (AIT), Autonomous, Bangalore, Karnataka. and Annasaheb Dange College of Engineering and Technology, Ashta, Maharashtra in Collaboration with ExcelR Edtech Pvt. Ltd, ExcelR Edtech Pvt. Ltd. | National | Participant | 28/07/2025 |
| 7 | Case teaching and simulation andragogy | CHRIST (Deemed to be University), | Institutional | Participant | 26/05/2025 |
| 8 | Faculty Development Program 2025 | CHRIST (Deemed to be University), | Institutional | Participant | 19/05/2025 |
| 9 | Case Studies, Simulation, and Gamification | CHRIST (Deemed to be University), | Institutional | Participant | 21/02/2025 |
| 10 | AICTE Training And Learning (ATAL) Academy Faculty Development Program on Navigating Climate Variability and Impacts for Effective Water Management, Disaster Preparedness, Resilience and Mitigation | AICTE Training and Learning (ATAL) Academy, BHARATI VIDYAPEETH 'S COLLEGE OF ENGINEERING FOR W | National | Participant | 28/01/2025 |
| 11 | Workshop on Indian Securities Market by National Institute of Securities Markets (NISM) & Kotak Securities Limited | Kotak Securities Limited, National Institute of Securities Markets (NISM) | National | Organiser & Presenter | 21/01/2025 |
| 12 | AICTE Training And Learning (ATAL) Academy Faculty Development Program on Fast-Track to AI Mastery: Building the Future with Accelerated Technologies at SRM Institute of Science & Technology | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, | National | Participant | 20/01/2025 |
| 13 | AICTE Training And Learning (ATAL) Academy Faculty Development Program on Beyond Limits: Exploring Supercomputing Applications in Business Management | AICTE Training and Learning (ATAL) Academy, | National | Participant | 06/01/2025 |
| 14 | Two Days FDP on "AI in Business Management" | B.R Institute of Technology and Management Sciences, Guntur District, Andhra Pradesh, | National | Participant | 26/11/2024 |
| 15 | International Faculty Development Program on Project Excellence Guide: Digital Marketing | MLR Institute of Technology, Dundigal - Hyderabad, SKN Sinhgad College of Engineering ? Maharashtra, Dhaanish Ahmed Institute of Technology, Coimbatore ? Tamil Nadu, | International | Participant | 21/10/2024 |
| 16 | ONE WEEK ONLINE FDP ON INNOVATIVE PEGAGOGICAL TECHNIQUES IN MANAGEMENT EDUCATION | KAMAL INSTITUTE OF HIGHER EDUCATION AND ADVANCED TECHNOLOGY , NEW DELHI, | National | Participant | 21/10/2024 |
| 17 | Skill Training on Google Slide and CU presentation template | CHRIST (Deemed to be University), | Institutional | Participant | 25/09/2024 |
| 18 | Five Days Faculty Development Programme on ESG's Impact on sustainable Goods: a perspective & tenacity | Department of Management Studies, St. Joseph?s College of Engineering and Technology, Thanjavur, | National | Participant | 23/09/2024 |
| 19 | Faculty Development Program Recent Trends in Entrepreneurship | PRESIDENCY UNIVERSITY,BANGALORE, | National | Participant | 26/08/2024 |
| 20 | International Faculty Development Program on Machine Learning and Artificial Intelligence | Pimpri Chinchwad College of Engineering and Research, Ravet, Pune ? Maharashtra, Sri Venkateswara Degree College, Kadapa - Andhra Pradesh, SJB Institute of Technology, Bangalore ? Karnataka , | International | Participant | 12/08/2024 |
| 21 | International Faculty Development Program on AI & Gen Ai with Industry Application | MIT Academy of Engineering(AOE) Autonomous - Maharashtra , The National Institute of Engineering - Mysore, Narasaraopeta Engineering College Autonomous - Andhra Pradesh, Matrusri Engineering College A, | International | Participant | 16/07/2024 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Appreciation for Review of Manuscript for article "The Magnitude of Sustainable HRM practices and Wellbeing in a changing Environment" | Harnessing Happiness and Wisdom for Organizational Well-Being. | IGI Global Publishing | 24 August 2024 |
| 2 | Appreciation as reviewer for the manuscript on "SUSTAINABILITY OF IPO RETURNS IN INDIAN EQUITY MARKET" | Neuromarketing's Role in Sustainable Finance | IGI Global Publishing | 13 September 2024 |
| 3 | Appreciation for Review of Manuscript for article Disrupting Marketing: Content Creation with Generative AI Applications | Advancing the Marketing Technology (MarTech) Revolution | IGI Global Publishing | 06 September 2024 |
| 4 | Appreciation for Review of Manuscript for articleMarketing, Strategic Planning, Culture, and Organizational Adaptability in Retail Markets" | Retail Innovations in Business Models | IGI Global Publishing | 06 September 2024 |
| 5 | Appreciation as reviewer for the manuscript onMission Statement On The Higher Education System In Colombia And Its Relationship With Its Quality: |" | Higher Education and Quality Assurance Practices. | IGI Global Publishing | 31 July 2024 |
| 6 | Appreciation as reviewer for the manuscript on"Navigating the Nexus: International Rankings and Enhancing Quality of Learning in Higher Education", | Higher Education and Quality Assurance Practices. | IGI Global Publishing | 31 July 2024 |
| 7 | Appreciation as reviewer for the manuscript on"Teacher-Focused Approach to Merging Intelligent Tutoring Systems with Adaptive Learning Environments in AI-Driven Classrooms: Empowering Educators" | Higher Education and Quality Assurance Practices | IGI Global Publishing | 31 July 2024 |
| 8 | Appreciation for Review of Manuscript for article titled BUSINESS INTELLIGENCE AND MARKET RESEARCH - DRIVERS OF E-COMMERCE GROWTH | Advancing the Marketing Technology (MarTech) Revolution. | IGI Global Publishing | 03 October 2024 |
| 9 | Appreciation for Review of Manuscript for article t# SO-24-3737 entitled "Unraveling the Impact of Smart Technologies on Customer and Employee Satisfaction: An Asymmetric Approach | Sage Open. | SAGE OPEN | 03 October 2024 |
| 10 | Appreciation for Review of Manuscript for article titled FINANCIAL MODELS IN THE INVESTMENT OF BLUE ECONOMY SECTORS ZANZIBAR | Asian Journal of Economics, Business and Accounting | Asian Journal of Economics, Business and Accounting | 04 October 2024 |
| 11 | Appreciation as reviewer for the manuscript on"Artificial Intelligence Techniques in Financial Statement Analysis", | Machine Learning and Modeling Techniques in Financial Data Science | IGI Global Publishing | 14 October 2024 |
| 12 | Appreciation as reviewer for the manuscript on "Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing: Artificial Intelligence (AI)" | Advancing the Marketing Technology (MarTech) Revolution. | IGI Global Publishing | 24 October 2024 |
| 13 | Appreciation as reviewer for the manuscript on "Climate risk and firm performance: Evidence from Transportation firms" | Sustainable Futures With Life Cycle Assessment in Industry 5.0. | IGI Global Publishing | 06 November 2024 |
| 14 | Appreciation as reviewer for the manuscript on "COMMUNICATION FOR PROMOTING TOURISM BY COMMUNITY LEADERS IN CHULABHORN PATTANA 9 YALA PROVINCE" | Sustainable Futures With Life Cycle Assessment in Industry 5.0. | IGI Global Publishing | 19 November 2024 |
| 15 | Appreciation as reviewer for the manuscript on ""Perceived Environmental Corporate Social Responsibility and Sustainable Innovation in Hotel Business" | Trust in Sustainability Reporting | IGI Global Publishing | 19 November 2024 |
| 16 | Appreciation as reviewer for the manuscript on "Investigation of Social Innovativeness and Product Involvement of Environmental Consumers: Environmental Consumer Behaviors and Demographics" | Human-Centric, Sustainable, and Resilient Organizations in the Digital Age | IGI Global Publishing | 19 November 2024 |
| 17 | Appreciation as reviewer for the manuscript on "Eco-Friendly Investors and Sustainable Corporate Performance: Insights from Japanese Data" | Reviewd the journal article" Eco-Friendly Investors and Sustainable Corporate Performance: Insights from Japanese Data", to be provided with web of science peer review credits | Journal of Economics, Management and Trade | 04 March 2025 |
| 18 | Appreciation as reviewer for the manuscript on "Mitigation Measures for Climate Change: An Environmental and Public Health Emergency" | Web of Science reviews for journal article | Archives of Current Research International | 12 April 2025 |
| 19 | Appreciation as reviewer for the manuscript on " Assessment of the Socio-Economic Impact and Farmer?s Awareness of the PM KUSUM Scheme (Component B) in Uttar Pradesh, India". | Web of Science reviews for journal article | Archives of Current Research International | 03 July 2025 |
| 20 | Appreciation as reviewer for the manuscript on " "Technological Transformation of Insurance Progress and Prospects in Insurtech ". | AI-Driven Innovations in the Insurance Sector | Archives of Current Research International | 28 June 2025 |
| 21 | Appreciation as reviewer for the manuscript on "Beyond Technical Excellence: Ethics in Autonomous Cybersecurity Systems", | Harnessing AI, Machine Learning, and Autonomous Agents to Combat Cross-Industry Threats | IGI Global Publishing | 12 July 2025 |
| 22 | Appreciation as reviewer for the manuscript on"Green Accounting: Integrating the Environment into Business and Policy". | Green Accounting: Integrating the Environment into Business and Policy | BP International | 12 July 2025 |
| 23 | Appreciation as reviewer for the manuscript on "Legal and Ethical Challenges in Securing IoT Systems in Cloud-Based Environments". | Legal and Ethical Challenges in Data Privacy Rights and Cybersecurity. | IGI Global Publishing | 14 July 2025 |
| 24 | Appreciation as reviewer for the manuscript on" Climate Change and Its Impact: A Review of Global Strategies for Adaptation and Mitigation". | Climate Change and Its Impact: A Review of Global Strategies for Adaptation and Mitigation | Journal of Agriculture and Ecology Research International | 24 July 2025 |
| 25 | Appreciation as reviewer for the manuscript on" New-type Productive Forces Promote Trade Development ". | New-type Productive Forces Promote Trade Development | Asian Journal of Economics, Business and Accounting | 30 August 2025 |
| 26 | Appreciation as reviewer for the manuscript on" Assessment of Perceived Constraints and Suggestion of Farmers towards Climate Change Adaptation using Garret Ranking Approach ". | Assessment of Perceived Constraints and Suggestions of Farmers towards Climate Change Adaptation using the Garret Ranking Approach | International Journal of Environment and Climate Change | 25 September 2025 |
| 27 | Appreciation as reviewer for the manuscript on" Agriculture Credit Accessibility in India: A Comparative estimation of NSSO70th and 77th round ". | Agriculture Credit Accessibility in India: A Comparative estimation of NSSO70th and 77th round | Asian Journal of Agricultural Extension, Economics & Sociology | 04 October 2025 |
| 28 | Appreciation as reviewer for the manuscript on"Cluster-Based Interventions in Indian Sericulture: Advancing Bivoltine andVanya Silk Sectors for Sustainable Growth:. | Cluster-Based Interventions in Indian Sericulture: Advancing Bivoltine andVanya Silk Sectors for Sustainable Growth | Journal of Scientific Research and Reports | 14 October 2025 |
| 29 | Appreciation as reviewer for the manuscript on"Exploring Public Perceptions of Nutrition Gardening as a Strategy forAddressing Climate Change, Malnutrition and Mental Health". | Exploring Public Perceptions of Nutrition Gardening as a Strategy forAddressing Climate Change, Malnutrition and Mental Health | International Journal of Environment and Climate Change | 23 October 2025 |
| 30 | Appreciation as reviewer for the manuscript on"The Power of Finance in a Warming World: A Bibliometric Analysis of ClimateFinance (2015-2024) and its Role in Shaping a Sustainable Future". | Reviewed the manuscript on"The Power of Finance in a Warming World: A Bibliometric Analysis of ClimateFinance (2015-2024) and its Role in Shaping a Sustainable Future". | Asian Journal of Economics, Business and Accounting | 14 November 2025 |